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Before & after

The resort was always beautiful. The website wasn't.

Drag each slider. Left is what the guest used to see. Right is what now takes their card.

Beachfront resort · 34 rooms — current resort website, before redesignBeachfront resort · 34 rooms — concept redesign after direct-booking rebuild
Beachfront resort · 34 roomsConcept redesign

01 · Beachfront resort · 34 rooms

Direct share 12% → 38% in five months

  • Booking widget moved above the fold, on the resort's own domain
  • Hero rebuilt around one cinematic frame instead of nine thumbnails
  • Direct-only perk stated before the price
Hill retreat · 18 villas — current resort website, before redesignHill retreat · 18 villas — concept redesign after direct-booking rebuild
Hill retreat · 18 villasConcept redesign

02 · Hill retreat · 18 villas

Enquiry-to-booking up 2.4× off the same traffic

  • Six pages of copy cut to one scroll with a single decision
  • Rates pulled live so no room sold twice
  • Enquiry desk replies in minutes, not next morning
Ocean view resort · 52 rooms — current resort website, before redesignOcean view resort · 52 rooms — concept redesign after direct-booking rebuild
Ocean view resort · 52 roomsConcept redesign

03 · Ocean view resort · 52 rooms

OTA commission bill down by a fifth in the first quarter

  • Third-party banner clutter removed entirely
  • One serif voice, one lime call to action, nothing else competing
  • Mobile load under two seconds on hotel wifi
Mountain lodge · 26 keys — current resort website, before redesignMountain lodge · 26 keys — concept redesign after direct-booking rebuild
Mountain lodge · 26 keysConcept redesign

04 · Mountain lodge · 26 keys

Off-season occupancy +14 points year on year

  • 'Check availability' stopped handing the guest to an OTA
  • Rate card with live availability placed under the hero
  • Best-rate guarantee made the reason to book direct

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