Case studies
Three resorts. Same leak. Same fix.
Strong property. Weak direct channel. Commission eating the difference.
Anonymised at owner request. Figures from our monthly reporting — specific to these engagements, not a promise.
18-key hill retreat · Coorg, Karnataka
OTA-dependent at 84%, sold out on weekends, empty midweek.
Every booking arrived through two OTAs at 18–22% commission. The website was a brochure with a contact form. Midweek and monsoon sat at 31% occupancy.
What we installed
- Booking engine with live rates and UPI + card payments
- WhatsApp enquiries answered in under 60 seconds
- Three packaged stays (workation, monsoon, anniversary) with their own landing pages
- Past-guest win-back campaign to 1,900 contacts
| Metric | Before | After |
|---|---|---|
| Direct share of bookings | 16% | 51% |
| Midweek occupancy | 31% | 48% |
| Commission paid per month | ₹3.4L | ₹1.7L |
| Inquiry response time | 6 hrs | 40 sec |
“The first month the site out-booked both OTAs, we stopped treating it as an experiment.”
Owner, 18-key hill retreat
Get the same audit9-villa beach property · North Goa
Great photos, no way to actually book.
Inquiries came through Instagram DMs and were answered whenever someone had a free hand. Roughly a third went cold. Rates lived in a spreadsheet, so parity broke constantly.
What we installed
- One-page booking flow: dates, villa, pay, confirmed
- Channel manager sync so rates never drift again
- Instagram DMs and WhatsApp routed into one answered inbox
- Reel set shot over two days, cut for paid distribution
| Metric | Before | After |
|---|---|---|
| Inquiries going cold | 34% | 7% |
| Direct revenue per month | ₹6.1L | ₹14.8L |
| Average booking value | ₹18,400 | ₹23,900 |
| Repeat guests | 4% | 13% |
“We didn't need more attention. We needed the attention we already had to convert.”
Partner, 9-villa beach property
Get the same audit42-key backwater resort · Alleppey, Kerala
Strong brand, leaking ₹40L+ a year in commission.
A well-known property with a dated site and no owned guest data. Corporate and retreat demand was arriving through agents at layered commission.
What we installed
- Direct site with group and corporate enquiry paths
- Google and TripAdvisor reviews answered within two hours
- Search and Meta ads pointed only at soft dates
- Monthly revenue review with the owner and GM
| Metric | Before | After |
|---|---|---|
| Direct share of bookings | 22% | 57% |
| Annual commission bill | ₹43L | ₹19L |
| Google rating | 4.1 | 4.6 |
| Ad cost per direct booking | — | ₹1,240 |
“The monthly review is the only marketing meeting I actually look forward to.”
Managing Director, 42-key backwater resort
Get the same auditYour property next
Four resorts a month. That's the whole book.
Same free audit all three started with. Your leak, in rupees.