Sample report · real format, fictional resort
This is the audit you get. All of it.
No teaser, no blur, no "book a call to see page two". Read it, then run one on your own resort.
Palm & Salt Resort · 34 rooms · coastal
Every guest you win is handed to a platform before they can pay you.
Readiness
41/100
The property photographs beautifully and still sells 74% of its nights through OTAs at 18%. The website cannot take a booking, so demand you already own gets rented back to you.
Where the money goes
≈ ₹1.1 Cr a year
OTA commission on nights you already earned
≈ 22% of warm demand
Enquiries lost to slow replies
≈ 4 months at half occupancy
Empty shoulder-season rooms
Section 01
Direct Booking Path
There is no path. There is a phone number.
Findings
- — Booking button opens an email form, not a payment
- — No rates or availability visible anywhere on the site
- — OTA listing outranks the resort's own name on mobile
Fixes, in order
- 1. Install a live engine on the resort's own domain
- 2. Publish rates with a best-rate guarantee
- 3. Add one direct-only perk stated above the price
Section 02
Website & Speed
Nine seconds to first photo on hotel wifi.
Findings
- — 4.1 MB of unoptimised gallery images on the homepage
- — Six navigation items competing with the booking decision
- — Mobile layout breaks below 380px
Fixes, in order
- 1. Rebuild the homepage as one scroll, one decision
- 2. Compress and lazy-load every gallery frame
- 3. Ship a mobile-first layout tested at 360px
Section 03
Guest Enquiry Response
Enquiries answered next morning. Guests book overnight.
Findings
- — Median first reply is 14 hours
- — No WhatsApp desk despite 68% of traffic being mobile
- — Group and wedding enquiries share one inbox with spam
Fixes, in order
- 1. Open a WhatsApp enquiry desk with minute-one replies
- 2. Route high-value enquiries straight to the owner
- 3. Template the top nine questions with real rates
Section 04
Content & Reels
Beautiful stills, no story anyone can book.
Findings
- — Feed is 90% sunsets, 0% rooms or packages
- — No reel over 20k views in six months
- — No landing page for any package being posted
Fixes, in order
- 1. Shoot one cinematic room film per category
- 2. Post packages, not scenery, twice a week
- 3. Give every package its own bookable page
Section 05
Demand & Off-Season
Four months of the year the resort is invisible.
Findings
- — No off-season offer in market
- — Past guests never contacted again
- — Ads run only in peak, at peak cost
Fixes, in order
- 1. Build a shoulder-season package with a hard window
- 2. Win back past guests over email and WhatsApp
- 3. Shift ad spend into the months that need bodies
Quick wins · 14 days
- — Put live rates and a payment button on the homepage
- — Open the WhatsApp desk and answer inside five minutes
- — Add breakfast-for-two as a direct-only perk
- — Email every past guest one shoulder-season offer
90-day plan
Days 1–30
Direct-booking site live, engine taking cards, desk answering.
Days 31–60
Room films and package pages shipped, ads pointed at them.
Days 61–90
Past-guest win-backs and off-season offer carrying the calendar.
We work with resorts only, so nothing here is guesswork borrowed from another industry. The resort is already beautiful; we fix the part of it that lives on a screen.
Yours takes two minutes and costs nothing.
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